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Discovery is a conceptual mobile app designed to pair clients with designers along a simplified process of service design and sales.
Matchmaking for Designers & Clients
Freelancers account for 90% of the design industry, yet over half struggle to find work.
⦿ Probem
01 - Opportunity
Limited berth of opportunity making connections to attain work.
02 - Skills & Tools
Many in the field are overwhelmed by the high expectations of the corporate world.
03 - Exposure
Social media is a must-have to gain client attention and attain work.
How might we help freelance designers find clients and gain exposure?
Full Stack Designer February — May 2025 Figma, Photoshop Interaction Design, Prototyping
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Role Timeline Tools Skills
⦿ SWOT Analysis & Task Flow
I looked at 4 competitors within the creative networking space and analyzed their strengths, weaknesses, and user behavior.
01 - Task Flow
Users within Bēhance perform this path of actions to discover a creator and complete a transaction.
⦿ User Interviews
I spoke to three freelancer designers to diversify my range of perspectives and determine pain-points within the industry
Based on the competitor analysis and user interviews, I created a road map for which the product and its design would follow.
⦿ Finding A Solution
⦿ Creating Personas
Creating an imagined scenario between a client and designer helped put the existing freelancing problem into perspective.
SAM (Client) | Persona
Client
32
Chef & Entrepreneur
Brooklyn, NY
Self Taught
$52K
02 | Client UI
01 | Discovery Client Task Flow
JAMIE (Designer) | Persona
24
Graphic Designer
Montgomery, AL
Auburn University
$40K
Designer
04 | Designer UI
03 | Discovery Designer Task Flow
⦿ App Features
3 main features to assist freelancers to find work & gain exposure
| Onboarding
Profile Creation
Create your own profile as client or designer to discover talent or buyer and begin your design journey.
| App Features
| Client Profile
| Designer Profile
Discovery, Swipe & Match
| Interest Page & Swipes
Expressing Interest
Client or Designer, you may express interest in potential talent or buyer local or popular worldwide.
| App Features
Messages & Virtual Meetings
| Contacts & Messages
Authenticating your collaborator
Chat and schedule in-app virtual meetings with your collaborator.
I began a multitude of robust brainstorming sessions and sketching processes before high fidelity.
⦿ Ideation
Using the card component layout technique allows me to develop intuitive information architecture within a product, producing modular patterns and precise groups of relevant information.
02 | Card component layout
While designing the interface, I created the icons and components to give the app a unique flare.
03 | Visual Language
⦿ Conclusion
| What did I learn?
Throughout this process, I’ve began to develop robust systems thinking abilities, market data and analytical processing, with hierarchical visual language skills.
| What would I do differently?
In regard to the presentation, I would like to continue sharpening my UX/UI terminology and content precision. For the product, I would improve Discovery’s accessible UI font design and adjust the product’s safe zones in order to provide a greater clarity within the finer details of the design.
| What’s next?
I am currently moving towards user testing to determine what kind of impact Discovery could have and implementing the bonus features into the product to provide an end-to-end design and sales process.
