A Freelancer’s Problem
Creating Personas
| Samantha Kelly - Client
Age: 32
Occupation: Chef & Entrepreneur
From: Brooklyn, NY
Education: Self Taught
Salary: $52,000 Annual
| Jamie K. Marshall - Designer
Age: 24
Occupation: Graphic Design
From: Montgomery, AL
Education: Auburn, University
Salary: $48,000 Annual
What the Goal?
How I Got to the Design
How to Design with intention
Final Design
The Experience Hierarchy
The Experience Hierarchy and it’s Endless Capabilities
| The Client
| The Designer
Creating Profiles
| Samantha Kelly - Client
Age: 32
Occupation: Chef & Entrepreneur
From: Brooklyn, NY
Education: Self Taught
Salary: $52,000 Annual
| Jamie K. Marshall - Designer
Age: 24
Occupation: Graphic Design
From: Montgomery, AL
Education: Auburn, University
Salary: $48,000 Annual
Searching & Swiping
Messaging & Collaborators
Live & Interactive Designing
